Volvo : 700 Series

Model Introduction

The Volvo 700 Series, introduced in 1982, was a bold departure from the softer lines of the 200, adopting angular, American-influenced styling under Jan Wilsgaard that proved controversial at launch — especially the upright rear window of the saloon. Positioned above the 200 in the range, it was offered as the 740 and more luxurious 760, later joined by the 780 coupé styled by Bertone. Under the skin it retained Volvo’s emphasis on strength and safety, with crumple zones, advanced crash protection, and a wide choice of engines, from frugal diesels to turbocharged fours and smooth sixes. Though its styling divided opinion, the 700 quickly gained respect for its comfort, space, and durability, and today it is remembered as a defining executive-class Volvo of the 1980s.

Magazine Articles

  • CAR Magazine cover

    Scoop!

    Volvo are poised to spring their fresh-faced, Porsche-assisted 400 Series on a market sector where competition is already cut-throat

    CAR Magazine · June 1981
  • CAR Magazine cover

    Scoop!

    These sneak-preview 400s are Volvo's most important cars for 13 years; they carry their first all-new body since 1968. Expect them in British showrooms in the first half of '82

    CAR Magazine · October 1981
  • CAR Magazine cover

    Carnet

    Volvo's biggest announcement for nearly two decades, the debut of an all-new model called the 760GLE, came literally a few hours before this issue went to the printers

    CAR Magazine · March 1982
  • CAR Magazine cover

    Newcomers : Volvo 760GLE all but beauty

    Volvo's all-new body bows in - first with luxury equipment as the 760GLE. It's a good car

    CAR Magazine · May 1982
  • CAR Magazine cover

    Giant Test

    Ford Granada Ghia XFi v Volvo 760GLE v Peugeot 604STI

    CAR Magazine · April 1983
  • Autocar cover

    Executive Blower

    Range-topping Volvo gets new engine with turbo power

    Autocar · 14th May 1983
  • CAR Magazine cover

    Newcomers : Oil-Burner on top

    The top-ranking Volvo now comes with a turbodiesel every bit as good as the petrol unit

    CAR Magazine · May 1983
  • CAR Magazine cover

    Newcomers : Volvo go for big league

    A turbocharger, intercooler and microprocessor give Volvo's stately 760 new go

    CAR Magazine · July 1983
  • Performance Car cover

    Fast Freight

    Audi Avant 200 Quattro v Mercedes-Benz 300TE v Volvo 740 Turbo

    Performance Car · March 1987
  • Fast Lane cover

    Test Match

    BMW 525e v Rover 825i v Volvo 740 Turbo

    Fast Lane · May 1987

Images