Fiat : Strada / Ritmo

Model Introduction

The Fiat Strada, launched in 1978, was the export name for the Ritmo - a boldly styled hatchback aimed at the growing European family car market. Designed by Sergio Sartorelli and developed by Centro Stile Fiat, the Strada broke with tradition through its round-edged, futuristic design and plastic bumpers which were moulded as part of the bodywork rather than bolted on. Built with extensive use of automation (Fiat famously claimed it was “handbuilt by robots”) the Strada featured front-wheel drive, MacPherson strut suspension, and a wide range of engines from 1.1 to 2.0 litres. Though mechanically conventional, its design and manufacturing approach marked a clear break from Fiat’s more conservative predecessors.

Magazine Articles

  • CAR Magazine cover

    Newcomers : Out of the Ritmo into the Strada

    A Fiat with few faults

    CAR Magazine · June 1979
  • CAR Magazine cover

    Giant Test

    Fiat Strada v Chrysler Horizon v Alfasud

    CAR Magazine · August 1979
  • CAR Magazine cover

    Long Term Test : The robot's revenge

    There were times with our Fiat Strada, as we headed for another garage, when we thought the car had been put together in the best (human) traditions of the Italian industry - robots and lasers notwithstanding. But after 12,000 comfortable and economical miles, technology rules triumphant

    CAR Magazine · February 1981
  • CAR Magazine cover

    Newcomers : Strada steps up the pace

    With an injection of brio, the Strada lines up to tackle the Golf GTi

    CAR Magazine · July 1981
  • CAR Magazine cover

    Newcomers : Spicing up the Strada

    Fiat follow the Golf GTi course with their Ritmo Abarth, but it's in space not pace that they pass the VW

    CAR Magazine · February 1982
  • CCC Magazine cover

    Free Wheelin'

    Fiat Ritmo Abarth 125TC

    CCC Magazine · March 1982
  • CCC Magazine cover

    Free Wheelin'

    Fiat Ritmo Abarth 105TC

    CCC Magazine · March 1982
  • CAR Magazine cover

    Newcomers : The Strada strides out

    Fiat open up the Strada range with 85 and 105. One's comfortable, one's fast; both are good value

    CAR Magazine · March 1982
  • CAR Magazine cover

    Giant Test

    Opel Kadett 1.6SR v Alfasud 1.5Ti v Fiat 105TC

    CAR Magazine · March 1982
  • CCC Magazine cover

    Hatch-22

    Ford Escort XR3 v VW Golf GTi v Fiat Strada 105TC

    CCC Magazine · May 1982
  • CAR Magazine cover

    Newcomers

    Although the basic shape remains the same, the Strada has been cleaned up to eliminate the fussiness resulting from the asymmetrical air intake arrangements and from the bonnet scoop, while the lip at the very end of the roof line has been removed, the fuel filler fits flush into the body, the wipers do a better job and sit lower in the parked position, and the moulded bumpers give more generous protection in the scrum. Door skins are the same, though, complete with the semi-circular door handles that once aroused meaningless controversy. Such are the changes to the Stradas' exterior that it looks quite handsome if you can cope with those diagonals on the snout.

    CAR Magazine · January 1983
  • CAR Magazine cover

    Scoop

    Ritmo's importance to Fiat's future is characterised by this turbocharged prototype, snapped on test. Engine is 2.0 litre, performance shattering.

    CAR Magazine · February 1983
  • CAR Magazine cover

    Long Term Test

    Strada 105TC

    CAR Magazine · February 1983
  • CAR Magazine cover

    Oracle

    Pininfarina's Brio, racy three-door on Fiat Strada 105TC debuts at Geneva. Looking distinctly like Quartz, the firm's interesting study on theAudi Quattroa couple of years ago, the Brio is "under evaluation for its marketing possibilities"

    CAR Magazine · April 1983
  • CAR Magazine cover

    Newcomers : Clean up for Strada

    Fiat do their best to bring the Strada range up to date but their efforts are not entirely successful

    CAR Magazine · July 1983
  • Autocar cover

    Auto Test : Fiat Strada 60ES

    Essentially improved

    Autocar · 10th September 1983
  • CAR Magazine cover

    Newcomers : Abarth Offensive

    Fiat storm into the lead among hotshoe hatchbacks with a 130bhp Ritmo Abarth

    CAR Magazine · September 1983