BMW : E23 7-Series

Model Introduction

The BMW E23, introduced in 1977, was the first 7 Series and brought luxury, technology, and performance together in a flagship saloon. It was the first BMW to offer ABS, onboard computers, and a service interval display, marking a leap forward in executive car design.

Magazine Articles

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    Giant Test

    Mercedes-Benz 280E v BMW 728 v Peugeot 604SL

    CAR · November 1977
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    Come in Number Seven

    Hasty revamp time at Munich as BMW - complete with turbo power - try to meet S-Class challenge

    CAR · February 1980
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    Newcomers : BMW 745i

    BMW's 745i looks like any 7-series in profile, but under the skin it has a fine suspension; lots of performance and plush equipment

    CAR · July 1980
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    Giant Test

    BMW 728i v Audi 200 Turbo v Mercedes-Benz 280e

    CAR · August 1980
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    Giant Test

    BMW 735IA v Mercedes Benz 500SEL v Daimler Double Six Vanden Plas

    CAR · September 1981
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    Free Wheelin'

    BMW 735i

    CCC · January 1982
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    Newcomers : BMW move seven up

    Conscious of Mercedes S-class superiority, BMW have spruced up their Seven Series to even the odds

    CAR · February 1982
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    Munich's Mauler

    This fastest of all BMWs, the 140mph, Benz-busting 745i should have had a V12; instead it was given a turbo-six with the accent on power. Now, says Georg Kacher, it has economy as well

    CAR · August 1982
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    BMW Seven under the knife

    In all its bewildering array of revisions, the big BMW Seven Series never had a nose job. Now, for 1983, the scalpels have done their work

    CAR · November 1982
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    Class Conflict

    BMW 745i v Mercedes Benz 500SE

    CAR · October 1983

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